Post by b2cdatabase on Feb 7, 2024 16:50:54 GMT 10
The grammatical layer refers to the logic of constructed sentences and increasing the readability of the text. Choose short sentences and simple words, use the active voice instead of the passive voice, and make sure your sentences are in a natural order. The structure of the text also has a huge impact on the reception and understanding of the content . It is much easier to read a text divided into short paragraphs with subheadings, containing bullet points and excerpts of the most important information. At this level, the choice of typeface is also important. The last layer – relational – refers to an empathetic approach to the reader based on positive relationships. In the text, address the recipient directly and refrain from using unfriendly phrases that not only make it difficult to understand the message, but also have a negative attitude towards the sender.
What are the benefits of using simple language? Both the Phone Number List recipient and the sender benefit from simple communication. The recipient of a simple language reads the text faster, understands and remembers it better, and after reading does not feel confused (he knows what to do). In turn, for the broadcaster, applying plain language principles may mean improved service quality, image benefits, as well as time and financial savings . Yes, financial! An example would be heresimplifying the content of the Department of Veterans Relations Letterin the USA in the early 1990s. The old version of the letter sent to 750 people generated as many as 1,150 calls asking for additional explanations. After implementing simple language and sending a new version of the letter to 710 recipients, only 192 calls were received.
The savings in this case were estimated at almost PLN 40,000. dollars per year. Simple language in the service of SEO The industry has long been emphasizing that good content is one that puts people first . "Stuffing" keywords or using uninflected phrases goes against the rules of simple language, and most importantly - it does not guarantee a top position in the search results. Google is increasingly understanding user intentions and connections between words, and subsequent algorithm updates reward high-quality content written in a natural language for people, not robots. A rule similar to the plain language standard, known among content creators, is the KISS ( Keep It Simple Stupid ) rule, which assumes maximum simplification of the message.
What are the benefits of using simple language? Both the Phone Number List recipient and the sender benefit from simple communication. The recipient of a simple language reads the text faster, understands and remembers it better, and after reading does not feel confused (he knows what to do). In turn, for the broadcaster, applying plain language principles may mean improved service quality, image benefits, as well as time and financial savings . Yes, financial! An example would be heresimplifying the content of the Department of Veterans Relations Letterin the USA in the early 1990s. The old version of the letter sent to 750 people generated as many as 1,150 calls asking for additional explanations. After implementing simple language and sending a new version of the letter to 710 recipients, only 192 calls were received.
The savings in this case were estimated at almost PLN 40,000. dollars per year. Simple language in the service of SEO The industry has long been emphasizing that good content is one that puts people first . "Stuffing" keywords or using uninflected phrases goes against the rules of simple language, and most importantly - it does not guarantee a top position in the search results. Google is increasingly understanding user intentions and connections between words, and subsequent algorithm updates reward high-quality content written in a natural language for people, not robots. A rule similar to the plain language standard, known among content creators, is the KISS ( Keep It Simple Stupid ) rule, which assumes maximum simplification of the message.