Post by account_disabled on Feb 27, 2024 18:30:47 GMT 10
The to come back and remind them of their willingness to buy products. The first thought that usually comes to mind is to create remarketing lists based on the purchasing process. Most e-commerce remarketing lists look like this category – users who reached the page with specific categories in your store, product page – users viewing products from your store, cart – users who added the product to the cart. These are good assumptions, but you can go a step further and expand your remarketing list with subsequent stages that appear depending on the structure of your store delivery, order, payment, etc.
It is worth remembering to exclude users who have already made a purchase, unless your e-commerce contains fast-moving products that are sold frequently. If not, don't make this mistake, because someone who has just bought bedroom furniture, for Job Function Email List example, will not buy it again soon. Such segmentation will allow you to increase bids or return to users who were at a specific purchasing stage. Lists at the very end of the funnel should work best , but this way you can freely calibrate conversion costs and the number of users you want to convert. Another important element is the period of users' membership on the lists.
The time given in the number of days in to them users. The most recent lists from - days ago work best. However, it is worth creating lists for purchasing stages and also segmenting them by the number of days. Therefore, lists for shopping stages from the store should be multiplied by the number of days - this way you will obtain, for example, about twenty precise remarketing lists for your e-commerce. You can use remarketing lists, among others, for PLA campaigns. There are two options to choose from targeting – the campaign is displayed only to users on the list and included in.
It is worth remembering to exclude users who have already made a purchase, unless your e-commerce contains fast-moving products that are sold frequently. If not, don't make this mistake, because someone who has just bought bedroom furniture, for Job Function Email List example, will not buy it again soon. Such segmentation will allow you to increase bids or return to users who were at a specific purchasing stage. Lists at the very end of the funnel should work best , but this way you can freely calibrate conversion costs and the number of users you want to convert. Another important element is the period of users' membership on the lists.
The time given in the number of days in to them users. The most recent lists from - days ago work best. However, it is worth creating lists for purchasing stages and also segmenting them by the number of days. Therefore, lists for shopping stages from the store should be multiplied by the number of days - this way you will obtain, for example, about twenty precise remarketing lists for your e-commerce. You can use remarketing lists, among others, for PLA campaigns. There are two options to choose from targeting – the campaign is displayed only to users on the list and included in.